Clik here to view.
A Font for your Brand?
Just as you consider the colors you want to use to connote your image, you should also consider the typeface or font you employ when creating a logo, a slogan or marketing copy. If you’re writing a...
View ArticleClik here to view.
Language and Branding: Helping Lead Your Readers
Speak to your readers as if you know them, but don’t assume they know what you’re talking about. So avoid the inside-baseball talk. Inside baseball refers, of course, to the kind of stuff that diehard...
View ArticleClik here to view.
Your Brand Slogan
Most writers will not be branding themselves with a slogan. Agatha Christie was called “Mistress of Crime,” and Stephen King is sometimes referred to as a “Master of Horror,” but you can be sure that...
View ArticleClik here to view.
Networking Systems Really DO Make a Difference
The old saying that we “treasure what we measure”—and vice versa—turns out to be highly relevant in networking. I created a survey of 12,000 men and women for one of my most recent books. As my...
View ArticleClik here to view.
Getting Smart
A “Reasonable” Approach to Book Promotion The great Irish playwright George Bernard Shaw said, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the...
View ArticleClik here to view.
Managing Your Business Cards
Try these tips for organizing all those business cards you’ve accumulated. Q: Can you give me some suggestions on managing the multitude of business cards I collect from people I meet at networking...
View ArticleClik here to view.
Network Like a Pro
Want people to talk about your business? Time to take your networking skills to the next level Q: I want to start a business selling products and/or services over the Internet, and I think...
View ArticleClik here to view.
Becoming a Recognized Authority
Successful authors, like successful parents, find ways to establish themselves as authority figures. And while I don’t know how many books business maven Guy Kawasaki has sold, or how many children he...
View ArticleClik here to view.
Identify Your Networking Strengths and Weaknesses
Now, more than ever, networking is critical to the survival of your business. So. . . how good are you at it? What are you strong at and what can you improve upon? In order to know whether or not...
View ArticleClik here to view.
Just What IS Business Networking, Anyway?
Business networking is much more than showing up at networking functions, shaking a lot of hands, and collecting a bunch of cards—networking is about being proactive. Networking is the process of...
View Article
